Branding

Change My Mind

We had a beautiful meeting on Wednesday of this week, presenting some work to Ambleside School of Fredericksburg. We have been working hard to re-align a core brand story statement into something that really relates well, but stands strongly and Zags hard. We started into a discussion on the statement. It provoked some old connotations that were, gently stated, not so positive.

The Line Theory

The Line Theory

It’s been the subject in many marketing meetings, brand strategy sessions and whiskey-induced musings for the past 5 years of my life. It’s something that we all revel in, talk about and wear as a badge of honor, claiming ourselves as early adopters and separatist fanatics. It’s an economic principle, leveraged into buzz-building marketing fuel.