It’s amazing how strongly people can feel. It’s one of those things that always surprises me when I see it in myself or in another. We are very emotional beings especially in today’s environment.
It’s been the subject in many marketing meetings, brand strategy sessions and whiskey-induced musings for the past 5 years of my life. It’s something that we all revel in, talk about and wear as a badge of honor, claiming ourselves as early adopters and separatist fanatics. It’s an economic principle, leveraged into buzz-building marketing fuel.