…said everybody who has ever worn a suit and tie. It’s one of those ubiquitous phrases that gets thrown around to reference some hidden standard of “dealings” that we have all inadvertently ascribed to.
We had a beautiful meeting on Wednesday of this week, presenting some work to Ambleside School of Fredericksburg. We have been working hard to re-align a core brand story statement into something that really relates well, but stands strongly and Zags hard. We started into a discussion on the statement. It provoked some old connotations that were, gently stated, not so positive.