HUNTING STORIES
READY TO BE MADE
Premier Wingshooting, Austin, Texas
We could have kept it easy on ourselves and thrown up a site that had a list of hunts, prices, and a phone number. Instead, we opted to flesh out the experience, driving home what everyone really wants from a bird hunt, a good story and lots of fun with friends. Hunting is rarely a solitary sport, it’s highly communal and forces people to engage with each other as they enjoy the great outdoors. We built a brand and website to bring this all home.
Website & Visual Experience
Hunting is a highly engaging sport. The land on which Premier Wingshooting hosts shoots is unique to the Texas Hill Country in that it contains wide grasslands and extensive prairie, conditions ideal for Quail, Pheasant and Chukar. So many competitors are just wide backyards with sleepy pen-raised birds, we needed to make this feel wild and exciting. It’s a real hunt.
PHYSICAL PIECES THAT CARRY THE STORY
Our presence needed to expand beyond just the digital sphere, so our newly-created logo and story-structure needed to find its way onto some ever-present cards that could accompany the owners in their truck, wherever they go. These pieces are designed to inspire a web-visit and create curiosity about this hunting opportunity.
